Transforming Mission into Impact:
Memphis Athletic Ministries
How we helped MAM Strengthen Their Brand and Drive Donor Engagement
Memphis Athletic Ministries (MAM) is a non-profit organization dedicated to empowering youth through mentoring, athletics, and educational programs. Their mission is to set young people up for success in life by providing them with the tools and support they need to thrive.
The Challenge
When we started our work together, Memphis Athletic Ministries faced several significant challenges:
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MAM was running several campaigns simultaneously, each with its own focus—seeking donors, volunteers, and vendors. These multiple calls to action were leading to fragmented communication and inconsistent engagement with their audience.
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Staff struggled to share event updates, potential stories, and other crucial information across the organization in a streamlined way, leading to missed marketing opportunities.
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MAM found it challenging to create effective follow-up systems for interested parties—whether they were donors, volunteers, or partners—resulting in lost momentum after initial contact.
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After losing a significant funder this year, MAM recognized the need for a more strategic approach to turn their marketing efforts into financial contributions. They were missing key elements that could bring their marketing strategies together into a cohesive whole.
Our Solution
Comprehensive Brand Messaging Document
We developed an impactful brand messaging document that aligns all of MAM’s efforts under a unified mission. This messaging framework serves as a guiding light for the organization, helping them maintain consistency across all campaigns and communications.
The document provides:
A clear articulation of their mission and values
Specific language to address donors, volunteers, and vendors
Calls to action tailored to different audiences
Social Media Strategy & Content Calendar
To streamline their efforts, we created a year-long social media strategy and content calendar. This provides MAM with a structured approach for communicating their various initiatives in an organized, cohesive manner, ensuring:
Consistent messaging across all platforms
Timely promotion of events, volunteer opportunities, and fundraising drives
A focus on storytelling to engage their audience more deeply
Graphic Design & Campaign Support
Thrive Digital has also provided MAM with design support for one-off projects, ensuring that their visuals are as impactful as their messaging. This work includes:
Designs for digital campaigns to increase donor engagement
Branded graphics that align with their new messaging
Kevin Windsor
Director