Transforming Capstone Education Group’s Social Media Strategy for Maximum Impact
A comprehensive approach that increased engagement, streamlined branding, and drove results in teacher recruitment.
We partnered with CEG to centralize their online presence, embrace Reels, modernize their content, and strategically manage their ad budget. We were able to elevate their brand and drive meaningful engagement. The results speak for themselves: a surge in followers, record-breaking Reel views, heightened story activity, and a substantial boost in teacher interest during their recruitment cycle.
The Challenge
When we started our work together, Capstone faced several unique challenges:
-
Capstone’s team struggled to keep up with the ever-changing landscape of social media trends, particularly Reels, which limited their ability to engage audiences effectively.
-
Managing separate accounts for a network of schools created inconsistencies in branding and messaging, making it difficult to present a unified front and build a strong, recognizable presence online.
-
While content was regularly posted, it lacked the strategic approach needed to inspire action and generate meaningful engagement, especially in support of their teacher recruitment goals.
Our Solution
Embracing Reels to Boost Engagement
We revamped Capstone’s content strategy by incorporating more Reels, leveraging this trend to increase visibility and engagement with their target audience.
Strategic Ad Budget Management
We took charge of a monthly ad budget, strategically investing in targeted campaigns to enhance visibility and drive more effective recruitment efforts.
Centralized Social Media Presence
We streamlined their social media by consolidating multiple accounts into one unified network handle, creating a cohesive brand experience and simplifying content management.
Personalized Communication for New Followers
To foster stronger relationships, we added a personal touch by engaging directly with new followers, ensuring no communication was missed and building a sense of community.
Modernized Feel & Optimized Profile
We refreshed their social media feed with a modern aesthetic and optimized their bio for clarity, making it easier for followers to understand who they are and what they offer.
Significant Results Achieved
Our strategic approach led to impressive outcomes for Capstone Education Group, demonstrating the power of a cohesive and modernized social media strategy: